SEO Best Practices for 2020

seo best practices

Search Engine Optimization or SEO as the name refers is a series of steps and techniques that when performed, rank a website better in search engine results. Famous search engines like Google and Bing rank the websites with a maximum number of keywords found in the content of a website and using the best SEO practices which are given below. Although SEO is not as simple as it sounds, the keywords must have a high search volume for them to work. For that, you need to hire the best SEO services. It can be very time consuming to figure out the appropriate keywords that suite your business and your niche.

Google ranking system changes from time to time, and it is impossible to predict what can be declared as illegal in the next few years, but for now, the SEO best practices remain the same. However, alterations have to be done if necessary once new policies are introduced to retain and improve the current ranking. This all backs up my point when I say that SEO is an ongoing process. Businesses need to keep themselves updated with all the new and proven techniques in order to get on top of their competition.

Types of SEO

Appearing in search results is vital for the growth of a business. However, it is up to you if you want to take things in the right or wrong direction. SEO is a vast field categorized into three major components.

types of seo

Black-Hat SEO

Black hat SEO seeks to trick search engine algorithms, rather than rank the website. Black hat SEO uses shady tactics to get a website to the top of search results. This may include stuffing keywords in the content, using irrelevant anchor texts, or making backlinks on unrelated websites. Excessive use of black hat SEO is likely to damage your online presence in search engines rather than improving it.

 White-Hat SEO

White hat SEO is an ethical way of doing SEO by creating a good user experience. It involves improving the quality of the content and the overall esthetic of the website. It also includes blogging and forum posting, given that no spamming is engaged. White hat SEO is a safe and effective way of ranking high on search results.

Gray-Hat SEO

Gray hat SEO is a hybrid SEO technique taking into account both White and Black hat SEO techniques. Simply put, this involves using unethical techniques that are considered borderline illegal but fall under the search engine prohibition. These techniques are currently legal but are likely to become illegal in the near future.

SEO is also categorized into two methods depending on where it is performed — the two types of SEO are On-page and Off-page SEO. As the names suggest, On-page is done on the target page or website where you want traffic. This includes improving content and user interface, so the viewer stays on the website longer. On the other hand, Off-page SEO is performed on source websites from where you get a backlink for the target website.

SEO Best Practices – Penalty Free

This goes without saying that you should only work on ranking a website via white hat SEO techniques. The following are SEO best practices that should be considered when it comes to search engine optimization.

1. Title Tags SEO best practices

Title tags are an essential factor of SEO as they tell the search engines what the content is about. The stronger the use of related keywords and convincing title, the more traffic is directed to your website by the search engines. Title tags appear in blue color when anything is searched on the search engines.

2. Meta Descriptions SEO best practices

The meta description appears under the title tag. Meta description explains to the user what the website is about and convincing them that your website is the one that they all need for that search. It should be short and to the point but convincing enough that you get a click.

3. Content with Targeted Keywords

Once you do manage to get a click, it is crucial that you make sure that the user stays on your website for some time. This is where the content of your website comes into play that can make or break the deal for you. It should contain targeted keyword phrases, so the viewer gets what they want. If the content is likable, then this may also be a big factor in improving your conversion rate. However, keep in mind that plagiarized content will get you banned even if it is on different pages of the same website.

4. Header Tags

Header tags represent the subject of the webpage. These are mostly under the H1 tags. These must contain the keywords that accurately describe the purpose and working of the website.

5. Internal Linking

Internal linking navigates the user to different sections of a website. These can be the HREFs or buttons that take the visitors to specific pages upon clicking. Internal linking strengthens the keywords of that particular webpage when a visitor clicks on them.

6. Easy to Read Content SEO best practices

The content is not for SEO but for the better user experience on your website. Try not exceeding three sentences per paragraph. Also, try using short sentences to keep the reader engaged in the content. You should also use keywords in the material to help readers navigate what they are looking for.

7. UI/UX Design

Developing the best user interface is also an essential part of SEO. It also plays a role in keeping traffic on your website for a longer duration. A website’s ranking is improved when the on-screen time is better than the competitors. You should develop a responsive and aesthetically pleasing design, so the user is forced to stay on your website just to admire it.

8. Social Media

We live in a digital age, and social media platforms are the pinnacle of this era. Hypothetically speaking, everyone over the age of 3 has a Facebook or Instagram account. It means that you can reach millions of potential customers around the world in the comfort of your home. Advertising was never simpler as little to no effort is involved. SEO is all about visibility on search engines. Social media marketing is not a part of SEO but can be a very effective way of getting into the public eye.

Conclusion

It cannot be argued that Black-hat SEO produces fast results but it comes with a huge cost. Google analytics checks the backlinks frequently and bans all the websites that overlook google optimization policies. The banned websites are then stripped off all their backlinks and rank very low on google searches where close to no one can find them. Why take the risk when there is a better way that only comes with benefits and no risk involved? White hat SEO may take extra effort but it is the best SEO practices when it comes to optimizing your websites.

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